As a premium global brand, people enjoy HOKA® products around the world. Fake, fraudulent and scam webstores try to benefit from our brand name by fooling customers. We work to combat fake webstores to safeguard our relationship with you and give you the best possible experience.

Frequently promoted on popular social media sites, these webstores often look genuine. Many of these fake webstores feature the HOKA® or HOKA® logo and a similar design to our official page.

Here are some tips to help you spot a fake webstore:

NOTICE THE DETAILS OF THE SITE

Website url:
Does it look odd? Use of letters or numbers in odd places? Ensure the site is secure by checking if the URL starts with https://, the S indicates the website uses encryption to transfer data, protecting it from hackers.

Example: http://hokasshoes.com
Overall site experience:
Are there spelling mistakes or grammatical errors? This indicates the website was created quickly. Legitimate websites have few to zero spelling or grammatical errors.
“Contact Us” section:
Does it use an odd email address? Does it only have a contact form without a specific e-mail address provided? Beware of live chats that only generate generic responses and do not answer your specific questions.
Policies, Warranties and Legal Terms:
Are the Terms & Conditions, warranties and privacy policy not helpful, inconsistent or non-existent?
Phone Number:
Is there a phone number listed? Did you call the phone number and get an answer?
BE WARY OF EXTRA LOW PRICES

Prices that are very low or at deep discount are often used as a tactic to lure you in. Walk away if the price is too good to be true.
CHECK CUSTOMER REVIEWS

Use multiple sources to look at various websites that collect customer reviews.
If you decide to purchase, here are some more steps you can take:
 
AUTHORIZED RETAILERS

The best way to ensure you’re getting authentic HOKA® product is to shop on hoka.com, at a HOKA® store, or a reputable and trusted retailer. Find your nearest HOKA® store or trusted retailer.
 
PAY WITH A CREDIT CARD OR DEBIT CARD
Most banks or credit card companies will allow you to dispute the charge and get your money back if you have purchased from a fake, fraudulent, or scam webstore.